Other changes included the addition of home delivery at some units. Tony Roma's South Florida franchisee, T. Restaurants, operated eight units in the late s. In , T. Following the sale, Reimer left Tony Roma's, and two of the Murchison brothers planned to become Tony Roma's franchisees.
At the time of the sale, there were nearly Tony Roma's units, including 27 company-owned Tony Roma's restaurants and franchisees. National Pizza also owned Skipper's, Inc. However, National Pizza found growth opportunities limited at both Pizza Hut and with Skipper's, so it purchased Tony Roma's as a new growth vehicle.
Tony Roma's had achieved strong brand-name recognition as the only national, coast-to-coat barbecue chain. The company also had several restaurants in busy tourist locations in southern California and South Florida. It recently rebuilt its Las Vegas unit as a prototype with a bright new look, with black-and-white checkered flooring, neon highlights, a metal ceiling over the bar, and new lighting and window treatments.
Three company-owned restaurants in South Florida were also remodeled in the previous year, with plans for more remodeling to take place. Recently added menu items included spicy ribs, grilled prime rib, and ribs basted in sweet molasses sauce. Although National Pizza benefited from many of Kenneth Reimer's improvements to Tony Roma's--including franchise development, expansion plans and construction, and capital improvements--the company immediately began to install new management.
Jerry Brunotts, formerly with Shoney's, was hired out of retirement to oversee daily operations at Tony Roma's. In January , the largest national television advertising campaign in the restaurant's history was launched for Tony Roma's. The ads focused on ribs and featured Les Paul, a well-known musician who invented the electric guitar in By , there were Tony Roma's restaurants in the United States and another 39 in 14 other countries.
The first Kentucky location opened in April in Lexington. Robert Page, a former operations executive with NPC, was named president of Romacorp, the division in charge of Tony Roma's operations and franchises.
For the first half of fiscal , NPC International noted that sales gains at comparable units of Tony Roma's and Pizza Hut contributed to strong profits. In , Romacorp, Inc. These new units would employ the chain's new bi-level prototype, a 6,square-foot design that was already in place in six locations, including three in Texas. The new design also featured an exhibition kitchen, a lighter color scheme, and more use of brick and wood.
The menu boasted 19 new items, while ten low-performing items were eliminated. The company wanted to expand its base beyond ribs and also make Tony Roma's a regular stop instead of a once-a-year destination. Ads aimed at older consumers, including those featuring Les Paul, were dropped in favor of more energetic and quick-cut commercials. In other developments in , Tony Roma's closed its original location on Biscayne Boulevard in Miami while continuing to expand internationally.
We have created an international phenomenon with our wood-grilled ribs, steaks, chicken and seafood. American food is hot internationally, and our brand affinity has never been stronger. Save Save Save Save. We have expanded our menu to focus on variety for all guests; not just rib eaters. We have an extensive selection of Steaks and Seafood entrees along with the most unique appetizers and mini desserts in our segment today. We have redesigned our buildings and our service to meet the ever-changing mindset of our guests.
Facebook Twitter YouTube Instagram. Join our Email and Text Club! Message and data rates may apply. Text HELP for info. Text STOP to cancel. We have tremendous brand equity, visionary new leadership and ample domestic expansion opportunities. We have an exciting new modern restaurant redesign, and our internationally recognized culinary team has developed new innovative menu items while staying true to our origins.
Alongside fan favorites like our mouthwatering baby back ribs and our one-of-a-kind Onion Loaf, we are introducing a range of craft beers and a tapas-style rib menu that appeal to millennials.
We have significant room for prime new locations throughout the United States and Canada. We offer tremendous growth potential and an amazing amount of space and choice locations. Thanks to plus years of delighting our guests, we have high-level name recognition and a reputation for being one of the best bets in the casual, full-service restaurant category.
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