Do Spotify curators have any tips? For more details on how to do this click here. Give us the who, what, why, when, where, and how of your song. Who made it with you? Why did you make it? When was it made? Where did you make it? The music is key but context is also extremely helpful to us.
Whatever you do, we encourage you to NOT leave the note blank! In addition, beyond knowing what your song is about, it is also especially helpful to us to include any press, music video plans, release schedules, and promotions, as well as the social media accounts linked in your artist profile.
Having a relationship with anyone at Spotify is never a leg up for playlisting. Our listeners are our top priority—we want to playlist a variety of artists and types of music that our users will love. Beyond pitching your music to editors and applying the best practices listed out in the answers above, there are other Spotify for Artists tools you can utilize to help get your music traction.
For instance, this Game Plan episode details how you can use your data to build a media campaign around releases. R deep-diving on how he preps for a release. Algorithmic playlists like Discover Weekly and Release Radar are updated weekly. There is nothing specific you can do to get on an algotorial playlist.
Some playlists like New Music Friday update each week with a full slate of new content. Our goal is to program all kinds of tracks across a variety of playlists, moods, activities, and genres that we think listeners will enjoy. Additionally, many of our moods and moments-based playlists are catered to surfacing a wide variety of musical styles, genres and artists and work well to introduce varied music and artists to wider audiences. All pitches made through our tool in Spotify for Artists are made available to our entire global editorial team.
They help to build a case of why a song should get added to a Spotify playlist. They include good press from the larger music community, the ability for the artist and label to generate a buzz around a song, and examples of the song appearing on popular independent playlists.
They also have strong relations with the Spotify editorial team, which the independent musician probably doesn't. Now if an artist is trying to get placement on an independent playlist, it works a little differently. The tastemakers are relying solely on their ear and their experience to determine if a song will work on a playlist.
They are like the old programmers at radio stations, using their gut to try to figure out what songs are going to resonate. Some are big influencers, like Lele Pons , who use their massive social following to expose people to the songs that they like. Pons told me. I add a lot of music on my Instagram and YouTube videos so I get a lot of comments asking me what the song title is. The final piece to the puzzle is, what happens once a song gets placed on a popular playlist?
Do the artists just put their feet up and wait for the money to start rolling in? How do you pour gasoline on the fire and keep the momentum going? The simplest thing is obviously to share it on social and tag people. You can get a good PR firm to promote it among the big music bloggers, etc.
Lele Pons had a great post on Twitter last week promoting her playlist. Genius marketing! She got 50, followers in a week. Username or Email Address. Remember Me. Quick Links. Music Marketing. Elicit Magazine 6 min read. Written By Petra Hule Music platforms are becoming ever more popular with features that allow their users not only to listen to the music they love, but create their own world of music.
How Does Spotify Work? Artists We've Interviewed. Related posts. Elicit Magazine 5 min read. Elicit Magazine 3 min read. Elicit Magazine 2 min read.
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